Pratt Street Ale House serves craft beer from one of the oldest breweries in Baltimore. In 2011, the owners asked Graphic Designer Joshua Uzzell to design a series of ads that would inspire guests to return and bring their friends.The ads hung in the restaurant’s main bar, which challenged Uzzell to create designs that were inspiring while unimposing. He achieved this balance by featuring visual queues that guests would find familiar from their experience at the restaurant. Examples included photos of dining spaces, artwork from the craft beer selection, and even caricatures of the brewers.
Roles: Creative Direction, Graphic Designer